I worked with Apalinaryia for edmunds.com from 2017 and 2018. During her tenure at Edmunds, she worked as a UX/UI hybrid designer on support tasks and platform redesign for a messaging platform, CarCode.
When she joined the team, she quickly immersed herself into the product and demonstrated her knowledge and expertise in UX and UI by actively sharing her thoughtful views and recommendations, which impressed the product owners and dev. lead.
She was a major contributor to the CarCode 2018 redesign initiative. The product suite was huge, used by 7,000 dealerships in the US (dealership management interface with different user groups, call center agent interface with different user groups, public-facing chat, SMS, FB Messenger, Facebook Marketplace interface, to name a few); strategy (onsite) and execution (offsite) were in different locations and time-zones; multiple designers were involved at one point, which made it hard for documentation. She sat through all challenges and frustrating moments with grace and patience and successfully completed the design, style guides and documentation.
After just a month of launching the new design (a small portion of the entire effort), lead generation was increased by 32%. In one month (May 2018), SMS leads grew 1.8 times and chats grew by 2 times.
I highly recommend Apalinaryia—she is thorough, smart, talented and humble. I look forward to working with her again in the future.