For a deeper understanding of the product and the effective specificity was carried out a competitive analysis of leading investment products in the CIS market. Three direct competitors were identified: Lacerta, Tinkoff, Sberbank.
— A quantitative competitive analysis was conducted for the presence and absence of functionality;
— Analysis of global navigation;
— Analysis of visual design and presentation of information.
Even while searching for interesting solutions in the financial field of interfaces and creating a mood board, a search was made for the style of future illustrations.
Objective: to make attractive and not prim illustrations, while they must contain a hint of rigour and businesslike, to convey lightness and ease.
Solution: use simple illustrations with restrained colours. However, with the addition of bright colour accents. It was also decided to add marine plant elements, as the Aigenis brand is based on a marine theme.